Overview:
OTC Beverages is a London-based family-owned business inspired by its Caribbean heritage and created a range of organic concoctions that is healthy and refreshing.
Project brief:
The brief of the project was to create a brand that represents freshness. The requirement was to design a label that reflects the concoctions it is enclosing which is; natural and brewed by using traditional recipes.
Methods:
A small team and I designed a range of patterns for the label background. Which then served as a lead for establishing the whole brand. Using the established brand guidelines, I created a series of advertisement materials for the whole range.
Food Matters Award shortlisted in Best New Drink Product of the Year in two following years, 2019 and 2020.
Contribution to the project:
● graphic design
● brand design
● logo design
● creation of visual style
